ABOUT

PharmGKB is the study of the relationship between genetic variations and how our body responds to medications.

MY ROLE

PharmGKB consists of heavy information that not all users can digest. My job was to understand when users dropped off and create wireframes and test to figure out the easiest way for users to digest all of the information.

DELIVERABLES

I created wireframes through sketch and tested them with potential users. I later uploaded it to Invision to test and iterate then finally presented test results and high fidelity mockups to the client.

THE CHALLENGE

WHY WERE USERS FRUSTRATED?

Out of the 15 users interviewed, all of them were excited to learn about how medications can affect their body based on their DNA, but why were they frustrated to read through everything as soon as they got on the site?

I began with testing the existing site.

 

"There is so much text… I don’t want to read all of it to figure out what’s wrong with me"

Kelly, 27

 

THE PROCESS

WHO ARE OUR USERS?

Users can range from people who are in the medical field to everyday people like you and I who are interested in learning about their bodies and how it’s affected by medicine. For the first rounds of uster testing, I targeted users who:

  1. Are students who are taking classes with a medical background

  2. Currently in the medical field (nurses, doctors, pharmacists, etc.)

  3. Have basic understanding of bio and chemistry

 

TOO MUCH INFORMATION

For the first round, I tested the current site on potential users and learned the following:

  1. Too much text and only skimmed the page

  2. Words used had a positive connotation then become negative

  3. When asked for users to summarize what they learned, they would tell what they learned from school rather than what they read

  4. Users would see bolded words and work their way backwards to understand what it meant

 
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"I continue using this platform in possibility of connecting with another person."

Kevin, 19

 

USERS WANT INSTANT RESULTS

My next assumption was that people would want to meet in order to "skill swap". This brings people to a vulnerable stage and ask for help and also give back in return. 

I created paper prototypes on this idea and tested it. 

 

FLOW

I wanted the app to have an introduction for first time users. This gives the user a taste of how the users can adjust their characters to fit their own personality. This also introduces questions and gives the user to answer them later after they have tested the app. 

 

PAPER PROTOTYPES

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After testing the paper prototypes, users made it clear that skill swapping may not be the best way to build a mutual connection. I learned that:

  1. Users won't necessarily ask strangers for help

  2. It may be rare to match up with someone that is looking for your help also

  3. Users are suspicious of others expertise in the skill

 

LET'S TALK ABOUT TOPICS WE LIKE

From the skill swap test, I learned that users would rather get to know one another by talking about a similar topic that are interesting to them. Users get to share their own personal interests and be open to talking about it with others and vise versa. 

With this idea, vulnerability became one sided and the user sharing their interests don't necessarily know who would see it.

 
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"You have to be genuinely interested in the other person and contribute to the conversation."

Q: How do you become good at conversations?

 

Dating apps had a big influence on this app.

For example, Tinder connects people through looks, while Coffee Meets Bagel connects user through an algorithm of interests. Based on these apps, users have created their own depiction of what to expect by using these apps.

I wanted Monster to be an app that allows users to be open, vulnerable and safe. That is done by letting users create their own avatar that depicts their style or who they aspire to be. Being vulnerable comes with answering questions in the app knowing that they will be matched with others that have also answered the same questions. It is also safe because once users are matched with one another, they have the option to leave or continue the conversation.

 

THE VISION

ANSWER QUESTIONS THAT INTEREST YOU


 

CHECK OUT MY NEXT PROJECT!

 

Literator